Festival Fridays

This series is designed to encourage people to come downtown, celebrate the unique places that help to
define community and gathering for celebration. The festivals themselves are designed to celebrate unique
cultures, small businesses including food entrepreneurs and merchandise vendors, and local musicians. These
are being brought to the Arcadia Creek Festival Site to activate this festival space.
The festivals’ design and management are intentional to provide opportunities for event management
students at local colleges to learn how to pop-up a festival and learn event design, creative ideation, and how
to manage a one-day liquor license for nonprofit fundraising. The management framework and logistical
design will be created to provide an “event in a box” format for future event producers to use to create similar
events at the ACFP in future years. The underlying educational element is to show how the festival site can be
activated for smaller one-evening events that use the site for a half day, with a cost-effective budget portfolio.