The Coalition for People works together with local organizations to engage the diverse community that makes up downtown Kalamazoo. We work on increasing inclusivity, getting feedback from local residents, and discovering new and better ways to make downtown welcoming for everyone.

What we’re doing

  • Advocating for more inclusive programs, events, and initiatives
  • Developing a community perception survey to better assess the impact of our work
  • Improving the quality of experience for any visitor to downtown through community outreach and conversation


The Coalition for Place focuses on continuously developing downtown into an inviting place that everyone can enjoy, in any season and circumstance. We don’t only work on building a beautiful environment, we also work on developing public infrastructure, such as sidewalks, street lighting, and maps of downtown. This makes it easier for everyone to get around downtown safely and keeps our community connected.

What we’re doing

  • Working in partnership with the City to enhance public spaces downtown and enable businesses to expand operations and seating outdoors during COVID-19
  • Enhancing the downtown experience for visitors by activating public spaces through art and architecture
  • Overseeing pedestrian count technology installation in key downtown spaces to improve foot traffic data for businesses


The Coalition for Growth supports entrepreneurship and investment downtown, working to create a place where businesses of all sizes can launch and thrive. We actively support new businesses, help attract new businesses, and guide start-ups. We also work closely with the downtown community’s anchor institutions to continuously develop and grow the downtown economy.

What we’re doing

  • Developing strategies to support growth of the downtown economy in areas of residence, retail, hospitality, and office space through a multi-sector growth plan
  • Engaging emerging entrepreneurs through pop-up opportunities in vacant spaces and existing businesses with specific focus on minority- and women-owned businesses
  • Incentivizing spending in downtown businesses through promotion of our Downtown Dollars program
  • Leveraging key resources and innovative technology to highlight relevant market data for downtown


The Coalition for Experience works to curate downtown Kalamazoo into an engaging social space. We brainstorm ideas for events, programs, and public art—including murals and sculpture—with the goal to draw people into downtown. We also work to promote downtown and its businesses with creative marketing ideas that showcase the unique beauty and diversity of the community.

What we’re doing

  • Enhancing the vibrancy of downtown through four seasons of safe and socially distant events and initiatives
  • Brainstorming creative ways to market and promote downtown, encouraging support of local businesses during COVID-19
  • Identifying opportunities to leverage Downtown Kalamazoo’s Central Commons Refreshment Area

Coalition Members

We are proud to have a diverse group of community members supporting our mission. View the members of the Citizen Coalitions here.